THE MEHER MOUNT LOGO
MEHER MOUNT - AN EXPERIENCE & A PLACE
Meher Mount's logo, introduced in 2008 and created by graphic designer Nancy Pinckert, is designed to represent both the experience of being at Meher Mount and the physical place of Meher Mount itself.
The experience at Meher Mount is intangible and eternal. It is a special feeling, not always easily put into words. It is a connection to the Divine, manifested in ways as diverse as the people who visit Meher Mount. When God in Human form, Avatar Meher Baba, visited Meher Mount, He emphasized the opportunity for those present to be with Him. He said, “You are so lucky to be with me so closely…”
Meher Mount is also a physical place that is tangible and temporal. It is a landscape of grass-covered meadows, deeply forested valleys, and impassible cliffs with a variety of animal life. During His visit, Meher Baba gestured toward the outdoors and said, “Now, go out and see the view and try to love Baba through nature. This is all due to My love. This whole creation, this nature, all the beauty you see, all came out of Me.”
BRINGING TOGETHER HEAVEN & EARTH, GOD & MAN
In Chumash lore, Sulphur Mountain is the bridge from the heavens to earth. Avatar Meher Baba, God in human form, visited Meher Mount on August 2, 1956. During His Advent, He came down to our level to help bridge the gap between God and man.
The Meher Mount logo represents the bringing together of the temporal and the eternal – of the meeting of heaven and earth, of the land and sky, of God and man.
THE SYMBOLS OF THE HEART AND THE TREE
The center of the logo is a tree, symbolic of Baba’s Tree – a source of inspiration for many who visit Meher Mount. The tree also represents nature. And it is the tree of life, starting small and growing strong – like our love for the Avatar as He sows the seed of love in our hearts.
The tree’s branches form a heart surrounding a smaller heart. The heart represents the essence of Meher Baba’s message which is to love God. And the heart represents Meher Mount, one of those places where Meher Baba reaches out to touch the hearts of those who visit.
In the logo, there is a separation between the trunk and the top of the tree representing the distance – now coming together – between land and sky, heaven and earth, God and man.
The deep blue represents the expanse of the sky and the ocean, and the deep brown represents the earth. Proportionally, the blue sky is larger because heaven is infinite and the earth is finite.
A SOPHISTICATED, YET RUSTIC, TYPE FONT
The Meher Mount name is in the Pristina type font which has both a sophistication and a sense of the rustic – it appears almost as if the letters were formed by laying tree twigs together, but with an added flourish. The thin and thick lines are like the smaller branches of Baba’s Tree creating a natural, organic feel to the letters and being compatible with the logo image of a stylized oak tree with a heart in the center.
Source: The account of Avatar Meher Baba's August 2, 1956 visit to Meher Mount was originally published in The Awakener magazine by Filis Frederick and later included in Lord Meher by Bhau Kalchuri, copyright by the Avatar Meher Baba Perpetual Public Trust.